UMIE, translating to 'by the sea' was created in late 2019 to embrace
the relaxed beachside lifestyle of dreamy Newcastle.

With a love of all things effortlessly beautiful, our boutique houses a collection of
premium designers with a conscious approach to creating.

UMIE offers a thoughtfully curated selection of fashion and lifestyle to elevate the everyday.
We focus on fun and special pieces that were made with love to be cherished forever.
We hope to bring joy to our UMIE community through a unique and personalised shopping experience both in-store and online.