UMIE, translating to 'by the sea' was created in late 2019 to embrace

the relaxed beachside lifestyle of dreamy Newcastle.


UMIE offers a thoughtfully curated selection of fashion and lifestyle to elevate the everyday.

We focus on fun and special pieces that were made with love to be cherished forever.


With a love of all things effortlessly beautiful, our boutique houses a collection of

premium designers with a conscious approach to creating. 


We hope to bring joy to our UMIE community through a unique and personalised shopping experience both in-store and online.