ABOUT US
![](https://cdn.shopify.com/s/files/1/0021/8785/3869/files/UMIE_STORE_7f08db31-a6ac-40ab-97b4-101fe9c4bd4e_480x480.jpg?v=1624589347)
UMIE, translating to 'by the sea' was created in late 2019 to embrace
the relaxed beachside lifestyle of dreamy Newcastle.
UMIE offers a thoughtfully curated selection of fashion and lifestyle to elevate the everyday.
We focus on fun and special pieces that were made with love to be cherished forever.
With a love of all things effortlessly beautiful, our boutique houses a collection of
premium designers with a conscious approach to creating.
We hope to bring joy to our UMIE community through a unique and personalised shopping experience both in-store and online.